AI Agents are the New Shoppers
Is Your Store Ready?
AI Agents are the New Shoppers
Is Your Store Ready?
Swaye creates an AI-optimized version of your store so agents can discover, trust, and buy your products.
The Buying Journey
Just Split in Two
The Buying Journey Just Split in Two
Your buyer used to be one person. Now it's two. AI agents discover and recommend products, and humans make the final call. Each needs a completely different version of your store. Swaye builds the one you're missing.
Your buyer used to be one person. Now it's two. AI agents discover and recommend products, and humans make the final call. Each needs a completely different version of your store. Swaye builds the one you're missing.
Yesterday: "Built for Humans"
Your store today is designed to attract, engage, and convert human visitors. Beautiful product images, emotional descriptions, and memorable website interactions. This still matters, but it's now only half the equation as it only serves one buyer.
Yesterday: "Built for Humans"
Your store today is designed to attract, engage, and convert human visitors. Beautiful product images, emotional descriptions, and memorable website interactions. This still matters, but it's now only half the equation as it only serves one buyer.
Yesterday: "Built for Humans"
Your store today is designed to attract, engage, and convert human visitors. Beautiful product images, emotional descriptions, and memorable website interactions. This still matters, but it's now only half the equation as it only serves one buyer.
Yesterday: "Built for Humans"
Your store today is designed to attract, engage, and convert human visitors. Beautiful product images, emotional descriptions, and memorable website interactions. This still matters, but it's now only half the equation as it only serves one buyer.
Today: "Built for AI Agents"
AI agents need structured product data, verified trust signals, and millisecond response times when deciding which 3–5 products to recommend. Swaye creates an agent-optimized version of your store that delivers exactly this so you win both buyers.
Today: "Built for AI Agents"
AI agents need structured product data, verified trust signals, and millisecond response times when deciding which 3–5 products to recommend. Swaye creates an agent-optimized version of your store that delivers exactly this so you win both buyers.
Today: "Built for AI Agents"
AI agents need structured product data, verified trust signals, and millisecond response times when deciding which 3–5 products to recommend. Swaye creates an agent-optimized version of your store that delivers exactly this so you win both buyers.
Are You Ready for Agentic Commerce?
No matter what you sell online, AI agents are becoming the first touchpoint between your products and your users. You're invisible if your store can't speak to agents.
Complex Purchases
SaaS & Apps
Marketplaces
Digital Services
Ecommerce Products
Products where customers research for hours (i.e. insurance, electronics, supplements) are ones consumers will delegate to AI. Your data needs to be comprehensive enough to win.
Are You Ready for Agentic Commerce?
No matter what you sell online, AI agents are becoming the first touchpoint between your products and your users. You're invisible if your store can't speak to agents.
Complex Purchases
SaaS & Apps
Marketplaces
Digital Services
Ecommerce Products
Products where customers research for hours (i.e. insurance) will be delegated to AI. Your data needs to be comprehensive enough to win.
Are You Ready for Agentic Commerce?
No matter what you sell online, AI agents are becoming the first touchpoint between your products and your users. You're invisible if your store can't speak to agents.
Complex Purchases
SaaS & Apps
Marketplaces
Digital Services
Ecommerce Brands
Products where customers research for hours (i.e. insurance, electronics, supplements) are ones consumers will delegate to AI. Your data needs to be comprehensive enough to win.
Are You Ready for Agentic Commerce?
No matter what you sell online, AI agents are becoming the first touchpoint between your products and your users. You're invisible if your store can't speak to agents.
Complex Purchases
SaaS & Apps
Marketplaces
Digital Services
Ecommerce Brands
Products where customers research for hours (i.e. insurance, electronics, supplements) are ones consumers will delegate to AI. Your data needs to be comprehensive enough to win.
Everything You Need to Win AI Discovery and Purchases
Everything You Need to Win AI Discovery and Purchases
Swaye translates your store from human-readable to machine-actionable so agents discover, trust, and purchase your products.
Swaye translates your store from human-readable to machine-actionable so agents discover, trust, and purchase your products.
Agentic Revenue
Jan 01 - Jan 31
$34,678.34
Total Amount
Get Report
Jan 01
Jan 15
Jan 31
Revenue by Source
Gemini
39%
$13,524.55
ChatGPT
27%
$9,363.15
Seller Note
20%
$1534.00
Class A Client
16%
$1103.00
Class B Client
13%
$896.00
Agentic Commerce Analytics
You can't optimize what you can't see. Swaye tracks how AI agents interact with your store — discovery, consideration, and purchase — so you know exactly where you're winning and losing.
Agentic Revenue
Jan 01 - Jan 31
$34,678.34
Total Amount
Get Report
Jan 01
Jan 15
Jan 31
Revenue by Source
Gemini
39%
$13,524.55
ChatGPT
27%
$9,363.15
Seller Note
20%
$1534.00
Class A Client
16%
$1103.00
Class B Client
13%
$896.00
Agentic Commerce Analytics
You can't optimize what you can't see. Swaye tracks how AI agents interact with your store — discovery, consideration, and purchase — so you know exactly where you're winning and losing.
Agentic Revenue
Jan 01 - Jan 31
$34,678.34
Total Amount
Get Report
Jan 01
Jan 15
Jan 31
Revenue by Source
Gemini
39%
$13,524.55
ChatGPT
27%
$9,363.15
Seller Note
20%
$1534.00
Class A Client
16%
$1103.00
Class B Client
13%
$896.00
Agentic Commerce Analytics
You can't optimize what you can't see. Swaye tracks how AI agents interact with your store — discovery, consideration, and purchase — so you know exactly where you're winning and losing.
Enriching Product Data
Translating your catalog from human-readable to machine-actionable...
Extract structured metadata from product images and descriptions
Generate machine-readable specs, dimensions, and trust signals
Sync enriched data to UCP and ACP endpoints
Product Data Enrichment
Agents don't process images or emotional copy. Swaye converts your imagery and marketing into high-fidelity metadata that agents use to rank products, all hosted at millisecond response times so you're not skipped.
Enriching Product Data
Translating your catalog from human-readable to machine-actionable...
Extract structured metadata from product images and descriptions
Generate machine-readable specs, dimensions, and trust signals
Sync enriched data to UCP and ACP endpoints
Product Data Enrichment
Agents don't process images or emotional copy. Swaye converts your imagery and marketing into high-fidelity metadata that agents use to rank products, all hosted at millisecond response times so you're not skipped.
Enriching Product Data
Translating your catalog from human-readable to machine-actionable...
Extract structured metadata from product images and descriptions
Generate machine-readable specs, dimensions, and trust signals
Sync enriched data to UCP and ACP endpoints
Product Data Enrichment
Agents don't process images or emotional copy. Swaye converts your imagery and marketing into high-fidelity metadata that agents use to rank products, all hosted at millisecond response times so you're not skipped.
Agent Reviews
4 AI agents interacted with your storefront today. 3 completed transactions successfully and left positive trust signals. 1 flagged missing size variant data for 2 SKUs, which may reduce your ranking in future agent queries. Overall trust score improved from 82 to 87. Recommended action: update size metadata for flagged products to maintain shortlist eligibility.
Jen's ChatGPT Agent
Feb 8 2026
Product data was complete. Specifications matched
listing and well-structured. Fast response
Riley's Gemini Agent
Feb 9 2026
Inventory confirmed in real-time. Pricing consistent across protocols. Checkout completed.
Mark's Perplexity Agent
Feb 10 2026
Missing size variants for 2 SKUs. Shipping data parsed
successfully otherwise.
Tom's Claude Agent
Feb 11 2026
Trust signals verified. Return policy machine-readable. Recommending to future queries.
Agent Reviews
Human reviews convince humans. Agent reviews convince agents. Swaye builds a trust layer where AI agents vouch for your store's reliability, increasing your chances of being suggested in the agent's shortlist.
Agent Reviews
4 AI agents interacted with your storefront today. 3 completed transactions successfully and left positive trust signals. 1 flagged missing size variant data for 2 SKUs, which may reduce your ranking in future agent queries. Overall trust score improved from 82 to 87. Recommended action: update size metadata for flagged products to maintain shortlist eligibility.
Jen's ChatGPT Agent
Feb 8 2026
Product data was complete. Specifications matched
listing and well-structured. Fast responseRiley's Gemini Agent
Feb 9 2026
Inventory confirmed in real-time. Pricing consistent across protocols. Checkout completed.
Mark's Perplexity Agent
Feb 10 2026
Missing size variants for 2 SKUs. Shipping data parsed
successfully otherwise.Tom's Claude Agent
Feb 11 2026
Trust signals verified. Return policy machine-readable. Recommending to future queries.
Agent Reviews
Share summaries, comment, and track follow-ups, all in one place.
Agent Reviews
4 AI agents interacted with your storefront today. 3 completed transactions successfully and left positive trust signals. 1 flagged missing size variant data for 2 SKUs, which may reduce your ranking in future agent queries. Overall trust score improved from 82 to 87. Recommended action: update size metadata for flagged products to maintain shortlist eligibility.
Jen's ChatGPT Agent
Feb 8 2026
Product data was complete. Specifications matched
listing and well-structured. Fast responseRiley's Gemini Agent
Feb 9 2026
Inventory confirmed in real-time. Pricing consistent across protocols. Checkout completed.
Mark's Perplexity Agent
Feb 10 2026
Missing size variants for 2 SKUs. Shipping data parsed
successfully otherwise.Tom's Claude Agent
Feb 11 2026
Trust signals verified. Return policy machine-readable. Recommending to future queries.
Agent Reviews
Human reviews convince humans. Agent reviews convince agents. Swaye builds a trust layer where AI agents vouch for your store's reliability, increasing your chances of being suggested in the agent's shortlist.
Custom Buildout
Agentic commerce is evolving fast with loyalty programs, ChatGPT apps, dynamic agent experiences, and more. Swaye works with select partners to build custom features that go beyond the basics so you stand out.
Agentic Revenue
Jan 01 - Jan 31
$34,678.34
Total Amount
Get Report
Jan 01
Jan 15
Jan 31
Revenue by Source
Gemini
39%
$13,524.55
ChatGPT
27%
$9,363.15
Seller Note
20%
$1534.00
Class A Client
16%
$1103.00
Class B Client
13%
$896.00
Custom Buildout
End-to-end encryption ensures your conversations stay private and secure.
Custom Buildout
Agentic commerce is evolving fast with loyalty programs, ChatGPT apps, dynamic agent experiences, and more. Swaye works with select partners to build custom features that go beyond the basics so you stand out.
What You Get with Swaye
What You Get with Swaye
Everything you need to prepare, optimize, and stay ahead as AI agents reshape how customers buy.
Everything you need to prepare, optimize, and stay ahead as AI agents reshape how customers buy.
Inventory Sync
Your existing catalog stays the source of truth. Swaye mirrors changes instantly to your agent-optimized data layer.
Inventory Sync
Your existing catalog stays the source of truth. Swaye mirrors changes instantly to your agent-optimized data layer.
Inventory Sync
Your existing catalog stays the source of truth. Swaye mirrors changes instantly to your agent-optimized data layer.
Image-to-Data Conversion
Product photos are invisible to AI agents. Swaye extracts structured specifications from your images so nothing gets lost in translation.
Image-to-Data Conversion
Product photos are invisible to AI agents. Swaye extracts structured specifications from your images so nothing gets lost in translation.
Image-to-Data Conversion
Product photos are invisible to AI agents. Swaye extracts structured specifications from your images so nothing gets lost in translation.
Performance-Based Pricing
You only pay for AI agent traffic and transactions Swaye drives to your online store. If it doesn't work, you don't pay.
Performance-Based Pricing
You only pay for AI agent traffic and transactions Swaye drives to your online store. If it doesn't work, you don't pay.
Performance-Based Pricing
You only pay for AI agent traffic and transactions Swaye drives to your online store. If it doesn't work, you don't pay.
Analytics Dashboards
See exactly where AI agents drop off, from discovery to purchase, with analytics built specifically for machine interactions.
Analytics Dashboards
See exactly where AI agents drop off, from discovery to purchase, with analytics built specifically for machine interactions.
Analytics Dashboards
See exactly where AI agents drop off, from discovery to purchase, with analytics built specifically for machine interactions.
MCP Server Hosting
Swaye hosts a dedicated MCP server for your store, giving any AI agent a direct and standardized way to discover and purchase your products.
MCP Server Hosting
Swaye hosts a dedicated MCP server for your store, giving any AI agent a direct and standardized way to discover and purchase your products.
MCP Server Hosting
Swaye hosts a dedicated MCP server for your store, giving any AI agent a direct and standardized way to discover and purchase your products.
Protocol Auto-Sync
One integration connects you to Google UCP, Stripe ACP, and every major agentic commerce protocol. Stay compliant automatically.
Protocol Auto-Sync
One integration connects you to Google UCP, Stripe ACP, and every major agentic commerce protocol. Stay compliant automatically.
Protocol Auto-Sync
One integration connects you to Google UCP, Stripe ACP, and every major agentic commerce protocol. Stay compliant automatically.
One Integration
Every AI Agent
One Integration
Every AI Agent
Agentic commerce runs on a growing number of protocols. Stay connected and compliant across all of them automatically.
Agentic commerce runs on a growing number of protocols. Stay connected and compliant across all of them automatically.
UCP – live
Universal Commerce Protocol –– Google's standard for AI agents to discover and purchase products.
UCP – live
Universal Commerce Protocol –– Google's standard for AI agents to discover and purchase products.
UCP – live
Universal Commerce Protocol –– Google's standard for AI agents to discover and purchase products.
ACP – live
Agent Commerce Protocol –– Stripe and OpenAI's framework for secure agent-to-merchant transactions.
ACP – live
Agent Commerce Protocol –– Stripe and OpenAI's framework for secure agent-to-merchant transactions.
ACP – live
Agent Commerce Protocol –– Stripe and OpenAI's framework for secure agent-to-merchant transactions.
ACT – soon
Agent Commerce Trust Protocol –– Alipay's trust and verification layer for agent-merchant interactions.
ACT – soon
Agent Commerce Trust Protocol –– Alipay's trust and verification layer for agent-merchant interactions.
ACT – soon
Agent Commerce Trust Protocol –– Alipay's trust and verification layer for agent-merchant interactions.
TAP – soon
Trusted Agent Protocol –– Visa's identity and authentication standard to combat agent fraud.
TAP – soon
Trusted Agent Protocol –– Visa's identity and authentication standard to combat agent fraud.
TAP – soon
Trusted Agent Protocol –– Visa's identity and authentication standard to combat agent fraud.
x402 – soon
x402 –– Coinbase's payment protocol enabling AI agents to transact on the open web.
x402 – soon
x402 –– Coinbase's payment protocol enabling AI agents to transact on the open web.
x402 – soon
x402 –– Coinbase's payment protocol enabling AI agents to transact on the open web.
More Coming
New protocols are launching monthly. Swaye integrates them so you don't have to.
More Coming
New protocols are launching monthly. Swaye integrates them so you don't have to.
More Coming
New protocols are launching monthly. Swaye integrates them so you don't have to.
You Only Pay When It Works
Pay only for agent interactions that flow through your Swaye-optimized storefront. Pick a plan and book a call with our founders to get set up.
You Only Pay When It Works
Pay only for agent interactions that flow through your Swaye-optimized storefront. Pick a plan and book a call with our founders to get set up.
Starter – Free
Perfect for stores getting started
$0.015
/ query
$0.25
/ txn
Protocol integrations
Basic agent analytics
500 agent-optimized product SKU data
Image-to-data conversion
MCP server hosting
Starter – Free
Perfect for stores getting started
$0.015
/ query
$0.25
/ txn
Protocol integrations
Basic agent analytics
500 agent-optimized product SKU data
Image-to-data conversion
MCP server hosting
Pro – $99 / month
For teams who want full optimization
$0.01
/ query
$0.20
/ txn
Everything in Starter
Full agent conversion funnel analytics
Unlimited SKU optimization
Agent review system
Slack support
Pro – $99 / month
For teams who want full optimization
$0.01
/ query
$0.20
/ txn
Everything in Starter
Full agent conversion funnel analytics
Unlimited SKU optimization
Agent review system
Slack support
Enterprise – Talk to Us
For growing teams who need control
Custom
Everything in Starter + Pro
Custom agent experience buildout
Dedicated onboarding
SLA guarantees
API access
Enterprise
For growing teams who need control
Custom
Everything in Starter + Pro
Custom agent experience buildout
Dedicated onboarding
SLA guarantees
API access
Starter – Free
Perfect for stores getting started
$0.015
/ query
$0.25
/ txn
Protocol integrations
Basic agent analytics
500 agent-optimized product SKU data
Image-to-data conversion
MCP server hosting
Starter – Free
Perfect for stores getting started
$0.015
/ query
$0.25
/ txn
Protocol integrations
Basic agent analytics
500 agent-optimized product SKU data
Image-to-data conversion
MCP server hosting
Enterprise
For growing teams who need control
Custom
Everything in Starter + Pro
Custom agent experience buildout
Dedicated onboarding
SLA guarantees
API access
Enterprise
For growing teams who need control
Custom
Everything in Starter + Pro
Custom agent experience buildout
Dedicated onboarding
SLA guarantees
API access
Pro – $99 / month
For teams who want full optimization
$0.01
/ query
$0.20
/ txn
Everything in Starter
Full agent conversion funnel analytics
Unlimited SKU optimization
Agent review system
Slack support
Pro – $99 / month
For teams who want full optimization
$0.01
/ query
$0.20
/ txn
Everything in Starter
Full agent conversion funnel analytics
Unlimited SKU optimization
Agent review system
Slack support
Frequently Asked Questions
Frequently
Asked Questions
Everything you need to know about agentic commerce and how Swaye works.
Everything you need to know about agentic commerce and how Swaye works.
What is Swaye?
Swaye translates your online store from human-readable to machine-actionable. We create an AI-optimized version of your storefront in parallel to your website so AI agents can discover, trust, and purchase your products.
What is agentic commerce and these protocols?
AI agents are software that browse, compare, and purchase products on behalf of consumers. Instead of a human visiting your website, an AI agent does it for them. This is powered by agentic commerce protocol standards like Google's UCP and Stripe's ACP that allow agents to discover, verify, and buy from online stores. Swaye keeps you connected to all of them automatically.
Are people using AI to buy things today?
Yes, and it's accelerating fast. AI-driven traffic to US retail sites grew 6,900% YoY according to HUMAN Security. Shoppers arriving from AI recommendations convert 31% higher than other traffic sources (Adobe). 70% of consumers say they'd use AI agents to purchase flights and hotels (Statista). ChatGPT and Gemini have both shipped native shopping features. This isn't a future trend, it's happening now.
What happens if I don't optimize for AI agents?
Digital shelf space is shrinking dramatically. A Google search shows 10+ results. An AI agent shows 3-5. As more consumers delegate purchases to AI, being left off that shortlist means losing access to a growing share of buyers entirely. You're not just ranking lower, you're invisible. Your competitors who are optimized will capture that traffic by default.
What is the Shopper Schism?
The person who uses your product and the one who buys it are splitting into two separate actors: the human consumer and the AI agent shopper. Winning brands won't choose between human-focused branding and algorithm-optimized data. They'll do both. Your website still needs to resonate emotionally with humans. But simultaneously, your product data needs to be structured, verified, and machine-readable so AI agents can evaluate and select you. Think of it like P&G with Tide; emotional brand advertising for humans, comprehensive technical specs and third-party certifications for algorithms. Swaye handles the agent side so you can keep focusing on the human side.
How is this different from Search Engine Optimization (SEO)?
SEO optimizes your store to rank higher in search engine results. It's about keywords, backlinks, and page structure so Google surfaces your website. But AI agents don't just use Google. They query product data directly, evaluate trust signals, compare specs programmatically, and make decisions in seconds. SEO gets you found by humans searching. Swaye gets your products found, compared, and purchased by the AI agents those humans are increasingly sending to shop for them.
How is this different from Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO)?
AEO and GEO optimize your content to get cited in AI-generated answers. When someone asks ChatGPT a question, your brand might get mentioned in the response. But getting mentioned isn't the same as getting bought. Swaye goes beyond visibility: we make your actual products discoverable with structured data, comparable with enriched specs, and directly purchasable through agentic commerce protocols. AEO/GEO gets your brand name into an AI's answer. Swaye gets your product into an AI agent's shopping cart.
What does Swaye hosting an MCP server mean?
MCP (Model Context Protocol) is a standard way for AI agents to connect to your store. Think of it like a digital storefront built specifically for AI agents. Swaye builds and hosts this for you so agents can browse your products, check inventory, and complete purchases at millisecond response times. Speed matters because agents query multiple stores simultaneously and skip any that are slow to respond.
Do I need to change my existing website?
No. Swaye creates a separate agent-optimized layer on top of your existing store. Your website, catalog, and workflows stay exactly the same.
How does pricing work?
Swaye charges per agent interaction that flows through your Swaye-optimized storefront, not for traffic you'd get anyway. You pay per agent query and per completed transaction.
What is Swaye?
Swaye translates your online store from human-readable to machine-actionable. We create an AI-optimized version of your storefront in parallel to your website so AI agents can discover, trust, and purchase your products.
What is agentic commerce and these protocols?
AI agents are software that browse, compare, and purchase products on behalf of consumers. Instead of a human visiting your website, an AI agent does it for them. This is powered by agentic commerce protocol standards like Google's UCP and Stripe's ACP that allow agents to discover, verify, and buy from online stores. Swaye keeps you connected to all of them automatically.
Are people using AI to buy things today?
Yes, and it's accelerating fast. AI-driven traffic to US retail sites grew 6,900% YoY according to HUMAN Security. Shoppers arriving from AI recommendations convert 31% higher than other traffic sources (Adobe). 70% of consumers say they'd use AI agents to purchase flights and hotels (Statista). ChatGPT and Gemini have both shipped native shopping features. This isn't a future trend, it's happening now.
What happens if I don't optimize for AI agents?
Digital shelf space is shrinking dramatically. A Google search shows 10+ results. An AI agent shows 3-5. As more consumers delegate purchases to AI, being left off that shortlist means losing access to a growing share of buyers entirely. You're not just ranking lower, you're invisible. Your competitors who are optimized will capture that traffic by default.
What is the Shopper Schism?
The person who uses your product and the one who buys it are splitting into two separate actors: the human consumer and the AI agent shopper. Winning brands won't choose between human-focused branding and algorithm-optimized data. They'll do both. Your website still needs to resonate emotionally with humans. But simultaneously, your product data needs to be structured, verified, and machine-readable so AI agents can evaluate and select you. Think of it like P&G with Tide; emotional brand advertising for humans, comprehensive technical specs and third-party certifications for algorithms. Swaye handles the agent side so you can keep focusing on the human side.
How is this different from Search Engine Optimization (SEO)?
SEO optimizes your store to rank higher in search engine results. It's about keywords, backlinks, and page structure so Google surfaces your website. But AI agents don't just use Google. They query product data directly, evaluate trust signals, compare specs programmatically, and make decisions in seconds. SEO gets you found by humans searching. Swaye gets your products found, compared, and purchased by the AI agents those humans are increasingly sending to shop for them.
How is this different from Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO)?
AEO and GEO optimize your content to get cited in AI-generated answers. When someone asks ChatGPT a question, your brand might get mentioned in the response. But getting mentioned isn't the same as getting bought. Swaye goes beyond visibility: we make your actual products discoverable with structured data, comparable with enriched specs, and directly purchasable through agentic commerce protocols. AEO/GEO gets your brand name into an AI's answer. Swaye gets your product into an AI agent's shopping cart.
What does Swaye hosting an MCP server mean?
MCP (Model Context Protocol) is a standard way for AI agents to connect to your store. Think of it like a digital storefront built specifically for AI agents. Swaye builds and hosts this for you so agents can browse your products, check inventory, and complete purchases at millisecond response times. Speed matters because agents query multiple stores simultaneously and skip any that are slow to respond.
Do I need to change my existing website?
No. Swaye creates a separate agent-optimized layer on top of your existing store. Your website, catalog, and workflows stay exactly the same.
How does pricing work?
Swaye charges per agent interaction that flows through your Swaye-optimized storefront, not for traffic you'd get anyway. You pay per agent query and per completed transaction.
What is Swaye?
Swaye translates your online store from human-readable to machine-actionable. We create an AI-optimized version of your storefront in parallel to your website so AI agents can discover, trust, and purchase your products.
What is agentic commerce and these protocols?
AI agents are software that browse, compare, and purchase products on behalf of consumers. Instead of a human visiting your website, an AI agent does it for them. This is powered by agentic commerce protocol standards like Google's UCP and Stripe's ACP that allow agents to discover, verify, and buy from online stores. Swaye keeps you connected to all of them automatically.
Are people using AI to buy things today?
Yes, and it's accelerating fast. AI-driven traffic to US retail sites grew 6,900% YoY according to HUMAN Security. Shoppers arriving from AI recommendations convert 31% higher than other traffic sources (Adobe). 70% of consumers say they'd use AI agents to purchase flights and hotels (Statista). ChatGPT and Gemini have both shipped native shopping features. This isn't a future trend, it's happening now.
What happens if I don't optimize for AI agents?
Digital shelf space is shrinking dramatically. A Google search shows 10+ results. An AI agent shows 3-5. As more consumers delegate purchases to AI, being left off that shortlist means losing access to a growing share of buyers entirely. You're not just ranking lower, you're invisible. Your competitors who are optimized will capture that traffic by default.
What is the Shopper Schism?
The person who uses your product and the one who buys it are splitting into two separate actors: the human consumer and the AI agent shopper. Winning brands won't choose between human-focused branding and algorithm-optimized data. They'll do both. Your website still needs to resonate emotionally with humans. But simultaneously, your product data needs to be structured, verified, and machine-readable so AI agents can evaluate and select you. Think of it like P&G with Tide; emotional brand advertising for humans, comprehensive technical specs and third-party certifications for algorithms. Swaye handles the agent side so you can keep focusing on the human side.
How is this different from Search Engine Optimization (SEO)?
SEO optimizes your store to rank higher in search engine results. It's about keywords, backlinks, and page structure so Google surfaces your website. But AI agents don't just use Google. They query product data directly, evaluate trust signals, compare specs programmatically, and make decisions in seconds. SEO gets you found by humans searching. Swaye gets your products found, compared, and purchased by the AI agents those humans are increasingly sending to shop for them.
How is this different from Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO)?
AEO and GEO optimize your content to get cited in AI-generated answers. When someone asks ChatGPT a question, your brand might get mentioned in the response. But getting mentioned isn't the same as getting bought. Swaye goes beyond visibility: we make your actual products discoverable with structured data, comparable with enriched specs, and directly purchasable through agentic commerce protocols. AEO/GEO gets your brand name into an AI's answer. Swaye gets your product into an AI agent's shopping cart.
What does Swaye hosting an MCP server mean?
MCP (Model Context Protocol) is a standard way for AI agents to connect to your store. Think of it like a digital storefront built specifically for AI agents. Swaye builds and hosts this for you so agents can browse your products, check inventory, and complete purchases at millisecond response times. Speed matters because agents query multiple stores simultaneously and skip any that are slow to respond.
Do I need to change my existing website?
No. Swaye creates a separate agent-optimized layer on top of your existing store. Your website, catalog, and workflows stay exactly the same.
How does pricing work?
Swaye charges per agent interaction that flows through your Swaye-optimized storefront, not for traffic you'd get anyway. You pay per agent query and per completed transaction.
Win the Agentic Commerce War
Win the Agentic Commerce War
Get ahead of the shift. Get your business set up today with Swaye.